Ehede Ramzan – AN EXCLUSIVE INTERVIEW WITH JAVERIA SAUD

An upcoming Ramadan transmission under the brand name of Ehede Ramzan is soon to be on air. Ehede Ramzan is creating hype among the audience particularly because of its unique concept.
The transmission will be hosted by the talented artists Javeria Saud and Imran Abbas. In an exclusive interview with Javeria Saud, it was revealed that the transmission comprises of number of segments for children and youth. It is first of its kind initiative, where the main motive of Ramadan transmission is to attract youth and not temporarily. It has an aim of tailoring their life around the religion in such a manner that it becomes part of their lifestyle. Moreover, Javeria Saud further added that it is one of the transmissions where we are trying to inculcate religion in our youth in quite a liberal manner. A segment for children which will include narrating religious stories to children in such a manner that they are not only intriguing but morals of the stories will be well defined. This will help children not only to understand religion better but to make good deeds part of their life.
Ehede Ramzan, a youth-oriented transmission focus is that people design their life around religion and make it their lifestyle. Moreover, a tribute will be paid to legendary naat khawans and that even by their own blood relatives. The aim is to promote the talent and also, encourage them to recite naats.
Adding on, a naat by Javeria Saud as a tribute to the legendary naat khawans.

 

THE SECRET TO MY HAPPY MORNING

Breakfasts are the ideal opportunity to start the day right and get the recommended amount of minerals and proteins each day. It is also a great opportunity to have a glass of milk in the morning to maintain your healthy habits as well. With many benefits of milk there is no-brainer to incorporate Olpers milk into our daily breakfast diet. If you ask me, morning is the best time to drink milk. You can add it to your coffee, tea or simply use it with cereal. You can also make smoothies or milk shakes to make it tastier.

Strawberry milk shake tastes better with Olpers and makes my morning 2x happier

In the past few months, I’ve made some basic lifestyle changes and adopted healthy eating habits. One of them is making sure that I have milk in breakfast. And I always consume Olpers milk. It’s a common misunderstanding that packaged milk is not “real milk” and unfortunately even after the so-called dairy milk got exposed by media; people still believe that the dairy milk is a better choice.

To be completely honest, the milk we buy in markets and even the dairy farms is not pure; it is mixture of deadly chemicals and water. Whereas Olpers milk is obtained from cows that are fed and kept in a very healthy environment. Their milk is processed and after passing the health check, it is packed under strict supervision in the plant. Olpers milk is both healthy and delicious. The nutrient levels in milk are very high relative to its small number of calories. Olpers milk is a refreshing beverage and can be used as a base for many other drinks such as tea, coffee, milk shakes, smoothies or hot chocolate.

You can also use Olpers milk to make puddings and custards.

PSL 2018: YAYVO CRICKET FESTIVAL BECOMES GREATER THAN EVER

It’s the start of the spring and the fragrance of cricket is in the air. Yes, it’s time for PSL and the first week of the league has been astonishing for the fans. The matches have been fantastic so far, and the players are on fire. In short, the cricket fans are delighted with the overall league and enjoying the sport tremendously. For a nation who is passionate about cricket, starting its league was a huge milestone. Since its start in 2016, PSL has been going strong and successful in Pakistan and has been able to achieve the targets for which it was meant. Not only it has reawakened the passion of cricket in youngsters, but it has also reopened the gates of international cricket in Pakistan.  For PSL 2018, the eliminator playoffs and the final match will be played in Lahore and Karachi respectively.

Get Up to 75% Discounts on Yayvo Cricket Festival 2018

PSL is playing an exceptional role in revival of cricket in Pakistan and keeping up with that spirit; Yayvo.com has launched #YayvoCricketFestival18 which is highly unique and unseen before in the shopping world. The shopping festival has been going strong since the start, and Yayvo.com is taking it another step forward by increasing the discounts on 6^th PM 2^nd March 2018. Overall, there is a discount up to 75% on Mobile Phones, LED TVs, Gaming Consoles, Home Appliances, Kitchen Appliances & Sports Goods. Meezan bank is facilitating the Yayvo customers by providing an additional discount of 10% on all products.

If you pay for the products through Easypaisa mobile account, you will get cash back of 10% on every product. Vouch 365 and iFlix have also come forward and collaborated with Yayvo.com to become gifting partners in the #YayvoCricketFestival18.

Tickets for PSL 2018 Eliminator 1 and 2

People who want to get their #TicketToCricket should visit Yayvo.com because it is the official online ticketing partner for PSL 3. It’s providing the opportunity to its customers to book the tickets for Eliminator 1 and Eliminator 2 rounds and get them delivered at home. The Eliminator rounds will take place in Lahore, Gaddafi Stadium on 20th and 21st March respectively. Book your tickets before they get sold out.

Tickets Price for PSL 2018 Final

Cricket fans are over the moon because final match will take place in the City of Lights. The dates for final tickets will be announced soon. The prices of the final tickets are:

People who want to book the tickets for the Final Match of PSL 2018 can subscribe here for further updates.

Take Price Control in Your Hands with #WhatThePrice

This season, Yayvo.com is reaching unparalleled heights in facilitating its customers. They are introducing #WhatThePrice for avid Twitter users. All you have to do is retweet the tweet. Yayvo.com will reduce the price of the product based on the number of retweets. This social activity aims to give the price control in the hands of the customers. This competition will take place thrice during Yayvo Cricket Festival. Retweet now to reduce the price of Samsung LED TV in the first competition; names of following two products will be disclosed on Twitter later.

Official PSL Kits 2018

Like PSL 2017, this year Yayvo.com has restocked PSL Kits for the fans so that you can #WearYourTeam. Official jerseys, caps, bottles, mugs, and uppers are available on the website in the colors of Karachi Kings, Islamabad United, Peshawar Zalmi, Quetta Gladiators, and Multan Sultan. Yayvo.com is the official partner of Karachi Kings; you can get official merchandise of Karachi Kings from here.

Cricket fans can follow the social media pages of Yayvo.com and participate in the competitions to win signed jerseys by Imad Waseem and Babar Azam as giveaways.

Pakistan’s Leading Biscuit Manufacturer EBM Steps Into a New Food Category With the Launch of “Peek Freans Cake Up”

Peek Freans’ iconic Pied Piper has become a household name over the years. After almost five decades, several best-selling products and millions of satisfied cravings, Pakistan’s leading biscuit manufacturer, English Biscuit Manufacturers (Private) Limited steps into a new food category as they launch their latest brand ‘Peek Freans Cake Up’ – a centre-filled wholesome cupcake range with real goodness inside.

Peek Freans Cake Up comes in four real and diverse flavours; Chocolate, Strawberry, Caramel and Double Chocolate. These deliciously soft, moist and fresh cupcakes come with a twist — a luscious centre-filled surprise comprising of real fillings of strawberry pulp, caramel and cocoa.

At this occasion, Dr Zeelaf Munir, Managing Director and CEO of EBM, said “for over 50 years we have served the nation by giving them nutritious wholesome biscuits. Keeping in line with this endeavor and the spirit of innovation that we firmly believe in, we are bringing another wholesome, delectable treat for our loyal consumers; a fresh and moist cupcake brand, bursting with real flavours.

 

Ayesha Janjua, Head of Marketing said, “Real ingredients lead to real taste – the universal truth that lies at the heart of our unique and freshly baked cupcakes. Therefore our brand message, “real goodness inside” champions the use of real and fine ingredients and takes Peek Freans Cake Up a step ahead.  The product will not only appeal to children but will also strike a chord with parents who are looking for healthier food options. The brand also talks about the importance of spending real time with loved ones. Just as real ingredients help you truly savor the taste, real moments with your loved ones enrich your life – the key message the brand wants to share in its upcoming campaigns.

Peek Freans Cake Up is now available nationwide, making it much easier to get your cupcake cravings met. So grab a Cake Up and spend some quality time with your friends and family.

About EBM
English Biscuit Manufacturers (Private) Limited has been baking delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry, and a dominating market leader, EBM continues to innovate on each front: product, quality, and communication.

 

For more information visit: http://www.ebm.com.pk/

SURF EXCEL’S NEW TVC TEACHES US TO NEVER GIVE UP

Surf Excel produced and aired its new TVC and it became the country’s jam in no time. People took it to twitter and made #HaarKoHarao one of the most talked about hashtags in Pakistan. Twitter influencers kept appreciating this campaign based on the ideology for several days and people are still talking about it.

This TVC shows the cricket coach of a school team disappointed at his players for losing their 5^th consecutive match. He is demotivated and decides to quit coaching. All the other team players start to leave the ground but one of the kids, Haroon, begins to jump around and mess the cricket ground up. He ruins the crease and opens the water in the group. He is about to destroy the pitch when the coach comes running towards him to stop him. Haroon then makes the coach realize that this is not the last match. Convinced by little Haroon, the coach decides to not give up and return to the team. The TVC is very nicely shot and it shares a very good message for all.

The main theme and message behind this TVC is to tell parents that failure is not meant to break their child’s spirits. Surf Excel explained that failure and disappointment are two very different things and it’s your attitude to deal with failure that matters. Everyone has short comings and no one is perfect but everyone must keep trying to achieve their goals.Also, every person is a born fighter. Children are unaware of the concept of failure and terms like incompetence, depression and losing are alien to them. It is the society that changes their perspective.HaarKoHarao’s campaign is a very good initiative to make society realize the significance of persistence and hard work until something is achieved.

Through this campaign, Surf Excel wants to celebrate the spirit of learning from failure and resilience. We should always encourage our children to learn from their mistakes and try again harder next time to achieve their goals. On personal level, there are times when we, as individuals, fail to achieve our goals but if we make continuous efforts and focus in the right direction, nothing is impossible. The key is “One should never give up”.

Anything can happen inside a minute!

The 60 Second Film Festival is a fun and collaborative event that engages the local and international film communities in creating a program of ‘super short’ films, resulting in a fast paced, sometimes thrilling, sometimes hilarious or touching – and always entertaining – genre roller coaster experience.

60 Second Intl. Film Festival is a celebrated initiative directed at building the creative capacity of filmmakers, and providing them with a platform to showcase their talents. The platform attracts young filmmakers from all over the world to step up and ‘film’ their thoughts, stories, ideas & opinions in just 60 seconds. Our venture has included screenings both, across Pakistan, and internationally at Open Space Nepal, Delhi International Film Festival in India, AIESEC Blida in Algeria, the USIP headquarters in Washington DC and Harvard University in Boston, USA.

This year’s festival theme is all about FOLK-STORIES. The purpose is to reincarnate and revive the cultural stories and traditions that have gradually been ignored with the passage of time.

Categories:

The categories include:

1. Music
2. Poetry
3. Food
4. Architecture
5. Folklore
6. Craft
7. Fiction
8. Virtual Reality

SUBMISSION FORM: https://goo.gl/9HnD4L

 

We are searching for motivated, creative, and responsible students with strong leadership skills and of course a knack for films!
If you think you have what it takes to be a campus ambassador for 60SIFF then what are you waiting for? 
Apply at: https://goo.gl/4BscZf  

Rules & Terms:

– There is NO entry fee.
– Films will not be accepted without the submission form.
– Film should either be uploaded on YouTube or Vimeo and should be kept public and downloadable.
– If submitting more than one film, a separate form should be filled out for each submission.
– The duration should not be LESS or MORE than 60 seconds.
– All content should be original.
– Film should be subtitled in English.
– Film should NOT have any credits or watermark.
– Festival will not bear any expenses for participants.
– The festival has rights to screen these films on any collaborating festival or media.
– Only the approved films will be part of the festival and will be uploaded on the official website & social media outlets.
– Not abiding by the rules will lead to disqualification.

Mubasher Lucman – The second most influential Pakistani of 2017

No one can deny the fact that in today’s world social media has occupied a central position in our lives. It’s importance grows many times when we see it as the opinion-making tool since social. Brands and celebrities are using it to promote themselves and make a positive general perception about themselves and/or their products.

A recently conducted survey by Brands Magazine on most influential personalities in Pakistan has released a list in which Mubashir Lucman has topped among all the other media personalities of Pakistan.

Any Pakistani from any background or age group, who understands the significance of truth and betterment of Pakistan, supports Mubasher Lucman. Lucman earned this position by constantly fighting for the causes which others anchors were hesitant about; this made him ahead of all the other anchor-persons present in Pakistani media. He was defamed, he was scandalized but he never stopped. As a result, today, he is the most followed personality on social media and his shows hit the maximum ranking on TV.

Given the job description of Mubashir Lucman, it’s no exaggeration that he is one of the opinion makers for general masses in Pakistan. Anyone can be convinced by simply watching his shows in which everything comes with a logic and supporting evidence. The corrupts fear to face him, the victims look towards him for support and he never disappoints them.

What is the certainty of Knowledge? Let’s ask from the Holy Quran

Certainty of knowledge (yaqin) has been described as having three stages:
1. Certitude of knowledge or certainty of mind (‘Ilm-ul-yaqin) which is the Faith that a person obtains by various means such as the one who sees smoke and believes there is fire there.

2 Certainty of Sight (‘Iym-ul-yaqin) which is what one sees with one’s eyes; for instance, one sees the fire, himself.

3. The absolute truth of assured certainty (Haqq-ul-yaqin) which means the ‘realization’ or the ‘knowledge proper’ and is the personal experience as when the one who arrives in the fire oneself and feels the heat of it and takes the attributes of fire into his entity. This very state is the highest degree of ‘yaqin’.
In fact, the first stage is general; the second stage is for pious people; and the third stage is for those who are in some way chosen above others.
A tradition from the Holy Prophet (S) denotes that some people asked him about a matter that they had heard about some of the companions of Prophet Jesus (as) who used to walk on water, and he (S) said:
“If their certitude was in a highest position they could walk in the air.”
The late ‘Alamah Tabatabai, after mentioning this tradition, adds that everything pivots on the certitude to Allah, the Glorified, and to know no other means of the effects of this world, but Allah. Therefore, the more the Faith and certainty, in a person, is the absolute power of Allah, the more objects, in this world, will be obedient to him.
And this is the secret of the relation of certitude (yaqin) and the ‘extraordinary interference’ in the world of creation.

PSL CHAMPIONS PESHAWAR ZALMI TO HOST GLOBAL ZALMI LEAGUE IN 2018

PSL Champions Peshawar Zalmi comes up with yet another initiative and pleased to announce it’s own Global Zalmi Super League next year. Peshawar Zalmi held Zalmi World Cup before PSL 2 in United Arab Emirates and now Global Zalmi League will be held before PSL 3.

 

Peshawar Zalmi only franchise based Pakistan team in any sports which have global fans base clubs and team over 25 countries and 16 participants teams of Global Zalmi League will also comprise of our Zalmi fans from round the Globe. Peshawar Zalmi also announced Global Zalmi team which is selected from last year Zalmi World Cup held in United Arab Emirates. The team consist of young players from across the globe which had participated in the major event of Global Zalmi. Abraash Khan from Canada Zalmi has been appointed as the captain of the Global Zalmi team. Team is mixture of highly skilled batsmen and top class all rounders equally supported by spin bowlers.

Here is full team of Zalmi Global:

1. Abraash Khan Captain (Canada Zalmi)
2. Junaid Siddiqui (Canada Zalmi)
3. Faizan Amin (Melbourne Zalmi)
4. Rayyan Pathan (Canada Zalmi)
5. Rameez Ahmed (Melbourne Zalmi)
6. Sagheer Afridi (Dubai Zalmi)
7. Juniad Aziz(Bahrain Zalmi)
8. Adnan Khan(China Zalmi)
9. Mohsin Mattoo(Kashmir Zalmi)
10. Yatin Arora Wicket Keeper (Canada Zalmi)
11. Sagheer Afridi (Dubai Zalmi)
12. Usman Sahar (London Zalmi)
13. Zeeshan Khan Emerging (London Zalmi)
14. Jhanzaib Khan Emerging (USA Zalmi)
15. Zeeshan Rehman Emerging (London Zalmi)

Chairman PZ Mr. Javed Afridi congratulated & appreciated GZ players dedication & becoming part of the squad. 5 top players of Global Zalmi League 2018 will practice with PZ team during PSL as part of GZ development program.Chairman also promise a biggest and better Global Zalmi League. Brand Manager of Global Zalmi Mr. Iftikhar Ud Din Khattak says Very balanced team with an excellent combination of young attacking batsmen and genuine quick fast bowing supported by leg spin option, bunch of super fit athletes from across the globe. Team is selected based on their performance in last year Zalmi World Cup. Emerging category has also been introduced and three players have been selected as Emerging players who will be part of Playing XI. Full schedule and other details about Zalmi Super League will be announced in January 2018.

Via: Peshawar Zalmi Media Department

NOVO NORDISK PAKISTAN LAUNCHES “RUN FOR HEALTHY LIFE” CAMPAIGN TO COUNTER OBESITY AND DIABETES

Pakistan is ranked as 9th most obese country in the world, according to the Global Burden of Disease as per this study published in The Lancet medical journal.

26 November 2017: Pakistan is the 8th most obese country in the world, however there are very limited entities working to address this concern,  which is leading to diabetes and other serious diseases, putting our younger generation at risk. The facts were shared at a Press Conference in Lahore, marking the launch of “Run for Healthy Life”- a public awareness campaign by Novo Nordisk Pakistan and South Asian Federation of Endocrine Societies (SAFES).

The campaign is launched as a part of the broader initiative of “Changing Diabetes®”  by Novo Nordisk Pakistan,  under which the organization has joined hands with SAFES , comprising of Endocrine societies from Bangladesh, India, Maldives, Nepal, Pakistan, and Sir Lanka, to create awareness about obesity, one of the most important risk factors of diabetes. The partners of this campaign aim to prevent the increasing prevalence of obesity by reaching out to schools and broadly to younger generation and conducting awareness sessions on changing lifestyles and increase physical activities, especially running.

Sharing his thoughts at the launch ceremony, General Manager Novo Nordisk Pakistan, Mr. Rashed Rafique said “Reaching to the roots of a disease is important to prevent its increase; obesity is one of the roots of diabetes. Therefore, we are very optimistic that this campaign will not only assist in preventing obesity but also diabetes and other diseases associated with obesity.”

Speaking at the occasion, President SAFES Dr. Abbas Raza said, “As experts in the field of diabetes, SAFES considers it as its prime responsibility to work for awareness that obesity and diabetes is preventable, all we need is regular exercise and a healthy lifestyle. Following these simple measures, we can save our future generation from the risk of serious diseases.”

At the occasion, a special logo was unveiled for the ‘Run for Healthy Life’ campaign. The ceremony was attended by renowned diabetes and endocrine specialists from across South Asia, namely from Bangladesh, Maldives, Nepal, Pakistan, and Sir Lanka, the management of Novo Nordisk, and friends from media.

About Novo Nordisk:

Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in diabetes care. This heritage has given us experience and capabilities that also enable us to help people defeat other serious chronic conditions: haemophilia, growth disorders and obesity. Headquartered in Denmark, Novo Nordisk employs approximately 41,400 people in 77 countries and markets its products in more than 165 countries. For more information, click here.